SENIOR VICE PRESIDENT OF MEDIA INVESTMENTS
Strategic management of advertising budgets to maximize brand amplification is essential to growth and there are few in the industry with the experience, network and creativity of Gisela Germano.
Germano comes to State6 with an impressive track record of success working with some of the nation’s most recognizable brands and largest media platforms. She managed a $250 million annual advertising budget for Arnold Worldwide, oversaw large-scale national TV buys and built strategic alliances with the Olympics, the Super Bowl, the World Series, the NCAA and other global partners. At Boathouse Marketing and Communications, she built a fledgling media team from a single employee to more than 20 while boosting billings from $300,000 to $30 million.
Fluent in English and Portuguese, Germano was born in Cape Verde and grew up in West Africa and Europe before moving to the U.S. as a teenager. She’s a Brandeis University graduate with experience in a wide variety of industries, including health care, hospitality, life sciences, retail, finance, government, auto and utilities.
A business analytics expert, Germano is a force in marketing and media investment who’s known for developing successful campaigns, leveraging her vast media relationships to maximize return-on-investment, and delivering data-driven results. It’s a rare skill set that’s a huge asset for your business as you build your brand and seek to take your business to the next level.
She’s been a member of the Boston Chamber of Commerce Women’s Advisory Board, enjoys traveling and is a self-proclaimed foodie. Germano lives south of Boston with her husband, two children and two dogs.